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“Paul brings clarity, commercial judgement, and calm leadership to complex environments.” Over 2.5 years working alongside him at ELRIG, I saw first-hand...
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“Paul doesn’t avoid difficult conversations — he improves the standard of thinking.” He brings thoughtful challenge, listens carefully, and ensures...
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“Paul operates at senior commercial level and executes with precision.” Having worked with him for over 18 years, I’ve seen his ability to navigate complex...
Expertise
- Sales & Leadership Specialist
- Sales & Operations
- Sales & Marketing
- Business Growth programmes
- Business strategy
- Business Start Up
- Business & Growth Strategies
- Growth
- Growth Coaching
- Growth Creation
Summary
I work with founder-led and SME B2B businesses that deliver complex, high-value work — often in regulated, technical, or risk-aware environments — and want sales to become predictable, disciplined, and manageable.
Most of the leaders I work with don’t have a demand problem, they have a structure and execution problem.
Sales has grown through reputation, relationships, and personal credibility. That works early.
Over time, it becomes fragile — reliant on individuals, informal follow-up, and optimistic forecasting.
My role is to help businesses replace informal, founder or leader dependent selling with a clear commercial system that creates:
- Predictable pipeline behaviour
- Reliable forecasting
- Reduced founder dependency
- Calm, repeatable sales rhythm
I’m not a coach, a marketer, or a “growth hacker.”
I work inside businesses to install commercial structure, cadence, and leadership — so sales becomes a managed system, not a personal burden.The Cadence Sales Engine focuses on:
- Commercial clarity before activity
- Sales structure and CRM discipline that leadership can trust
- A simple weekly rhythm that keeps deals moving
- Execution support that maintains momentum without adding pressure
The outcome isn’t louder sales or faster chaos, it’s a commercial system that holds up under scrutiny — even when delivery pressure is high.
Experience
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Cadence Growth Solutions Limited
Founder & Commercial Director
- Current
Interests and Hobbies
Spending time with family and friends
Dog walking / walking
Traveling
Golf
Road biking
